Discover New York’s Hidden History That You Won’t Find Anywhere Else

Book a NYC Adventure with Host of Urbanist, Ariel Viera

Did you know there are statues of owls in front of Macy’s at Herald Square whose eyes glow green every night? Or if you take the 6 train beyond the final stop you can see an abandoned subway station that looks like a Gilded Age mansion? These are secrets of New York City that I love to share with the world via my show Urbanist.

Due to popular demand from my viewers, I’m bringing these secrets to private tours!

I’m Ariel Viera, a lifelong local, and I’ve spent my entire life learning the hidden history of New York City.

On my tours you will experience these secrets of NYC that most tourists would never otherwise see and learn about places you won’t find in the guide books.

Also available in Spanish! Estos excursiones personificado también están disponibles en Español.


Historical Tour

  • 2 hour adventure on foot through NYC learning about its secret history
  • Personalized to your specific interests: you get to pick a neighborhood, landmark, museum, or area of interest.
  • Private tour with up to 6 people

Photo Tour

  • 3 hour adventure through NYC
  • Personalized for your specific interests: neighborhoods, parks, rooftops, or major landmarks
  • Private tour with up to 6 people

Virtual Tour

  • 1 hour live-stream via a private YouTube link or Zoom call.
  • Personalized to your specific interest: you get to pick a neighborhood, landmark, museum, or area of interest.
  • You can invite as many people you’d like.

In order to book your tour or to ask any questions, email me at:

An example of some tours people have requested:

  • Fashion history of NYC in the Garment District
  • The Hidden Secrets of Wall Street
  • Tour of the 9/11 Memorial
  • Photo tour visiting Manhattan’s rooftop bars

Among many others! Just me know what piques your interest and we’ll find the perfect place to experience that side of NYC.